What Does Successful Content Marketing Look Like in 2018

The use of content as a marketing tool shows no signs of slowing down. In 2017, 75 percent of companies increased their budget and staff for content marketing, and 70 percent of marketers planned to produce more content compared to 2016. With 2017 coming to a close, it’s time to look ahead and start planning your content strategies for the future. So here are some trends to keep an eye on as we head into 2018. More Original Content Brands are placing more emphasis on original content. In 2018, Apple plans to spend more than $1 billion on original content, including videos and TV shows. Obviously, smaller companies can’t compete with such giants, but the growing dedication to creating original content shows how much faith big brands have in its marketing power. Tip: Whatever form of content you’re investing in, make sure it’s original and stands apart from the competition. More Focused Content Content that addresses consumers at every stage of their buying journey will become increasingly important. Businesses are not only developing their top-of-the-funnel â€Å"awareness† content, but they’re also refining bottom-of-the-funnel assets to drive conversions. This means you should focus even more on content and channels that drive engagement and build brand loyalty. Tip: Pay more attention to setting goals and tracking your progress. Use your analytics data to discover which areas of your content marketing are actually meeting expectations and delivering real results. Content Diversification People still enjoy reading blog posts, but they’re more hungry for in-depth content. The length of the average blog post has grown in the past few years to around 1,050 words. But to satisfy visual learners, more bloggers are using video. Brands are simultaneously producing content in various formats to satisfy different tastes; the most popular formats are still social media content, blog posts, email newsletters, whitepapers, videos, infographics and webinars. Tip: Repurpose every piece of content into various formats and spread them across different platforms to reach a wider audience. The Growth of Video Businesses are shifting to using video to lead their marketing efforts. According to one study, marketers who use video grow revenue 49 percent faster than non-video users. Videos also attract more attention; blog posts incorporating video attract three times as many inbound links as blog posts without video. Live videos are also growing in popularity. Many consumers like to watch live videos because they’re more authentic and interactive. Live video gives you the chance to interact with your audience in a more personal way. Tip: Experiment with live videos to show your products or your company culture. Ask your audience what they would like to see. Off-Screen Content and Voice Search Devices like Amazon Echo and Google Home are at the forefront of a new trend that marketers cannot ignore. With Apple’s HomePod joining the party in 2018, content marketers need to think about how their content performs off-screen. According to Google, 20 percent of all searches are now conducted via voice, and this is expected to rise rapidly in 2018. Tip: Match more of your web content to search queries that lead to your website. Use an FAQ page to add clear questions and answers about your business. Where are you located? What do you sell? Virtual Reality The total number of active virtual reality users is forecast to reach 171 million by 2018. As VR becomes more accessible, the number of users will continue to grow. This could be a huge opportunity for brands to reach a wider audience. Tip: To start out, look at how you can create 360 degree videos for YouTube. Around 1.3 million people are already subscribed to the YouTube 360 channel. User-Generated Content Brands continue to take advantage of user-generated content (UGC), and this trend is likely to increase in the next few years. Virtually every study shows that UGC has a positive impact on a brand’s reputation, social engagement, web traffic and sales. According to comScore, brand engagement increases an average of 28 percent when users are exposed to a combination of user-generated product videos and professional content. Tip: Use your social media channels to hold video contests. Ask your followers to upload their own content based around a theme, product or season. Greater Transparency As the quantity of branded content increases online, consumers are growing more skeptical, preferring content that shows more transparency and authenticity. This had resulted in the growth of influencer marketing and the importance of genuine reviews and user-generated content. Tip: Prove your company values by showing how you give back to the community. Perhaps you can show where your products are sourced, or use real-life customer stories to build your authenticity. Look to the Future As we head into 2018, brands that deliver more authentic content, experiment with new formats and embrace new technologies are likely to gain the competitive advantage. Anticipating content marketing trends will help you maximize the effectiveness of your content in the future, and deliver the quality your audience expects. These are some of the most significant trends, but it’s important to listen to your audience carefully to see how they prefer to receive content. Keep in mind these eight trends to help your brand stay one step ahead of the competition in 2018.

HP essays

HP essays Hewlett-Packard Company (HP) provides IT products and solutions covering infrastructure, personal computing and access devices, imaging and printing. HP trades on the New York Stock Exchange (NYSE) and trades under the symbol HPQ. HP recorded revenues of $73.1 billion during fiscal year ended October 2003, an increase of 29.1% over fiscal 2002. The increase is mainly due to the acquisition of Compaq. This is considered to be the largest merger integration in the history of our industry (Fiorina, 2003 HP Annual Report) The Balance Sheet analysis will consist of three parts. I will first analyze HPs liabilities, followed by equity, and finally, assets will be discussed. Current Liabilities and Long Term Debt Hps Current liabilities have increased over a three year period. Mainly, this is due the Compaq merger. Taking a closer look at how current liabilities are disclosed we can see that this increase is due mainly on an increase in Accounts payable and Other Accrued liabilities. As we can see from the following exhibit we can see a decreased in other current liability accounts. Current liabilities: 2003 2002 Change Notes payable and short-term borrowings 1,080 1,793 Decrease Accounts payable 9,285 7,012 Increase Employee compensation and benefits 1,755 2,012 Increase Taxes on earnings 1,599 1,529 Increase Deferred revenue 3,657 3,260 Increase Accrued restructuring 709 1,309 Decrease Other accrued liabilities 8,545 7,395 Increase Total current liabilities 26,630 24,310 Increase Employee compensations have been reduced by $247 million. This is because HP historically used stock options and other forms of equity-related compensation as key components of their total rewards employee compensation program in order to align employees interests with the interests of the stockholders, encourag ...

COMPANY LAW Essay Example | Topics and Well Written Essays - 1500 words

COMPANY LAW - Essay Example The deregulatory claims are premised on the view that inside information fosters market efficiency and that granting the property rights to security managers is an efficient compensation scheme. Prohibition of insider trading in European Union is justified on the basis of equity and fairness to all market participants. Generally, both firms, shareholders and the society benefit from the accurate pricing of the securities since it leads to efficient allocation of capital and decreases the volatility of the prices in the market thus attracting the risk-averse investors. The firm will also benefit from the accurate pricing through increase investor confidence in the security and reduction in monitoring costs. According to the proponents of deregulation, insider trading will benefit the society since it moves the price to a level which it would be if the inside information was available to the public. Henry Manne, asserts that insider trading leads to price accuracy thus it is an efficie nt mechanism for compensating the security managers for the release of stock information2. The aim of the new EU rules was address the divergence of the member states in their approach to market abuse3. Variations in the national laws have allowed many security managers to escape prosecution for insider dealing. Some countries even lack the sanction powers while other countries do not have sanctions for certain market manipulation offences. For instance, Bulgaria does not have any criminal laws to govern insider trading while other countries impose only up to five years maximum imprisonment for inside trading related offences. Another problem to the effectiveness of the sanctions is the Bank secrecy laws in some countries. For instance, French authorities have faced challenges in tracing the persons who executed order in Paris Stock Exchange via the Swiss banks. Some of the problematic effectiveness of sanctions includes the gaps in regulation of commodity derivatives, lack of legal certainty of the market abuse directive, the gaps in regulating new markets, platforms and over the counter instruments in the emerging markets. EU Directive 2003/6/EC24 adopted in 2003 updated the legal framework on insider dealing and market manipulation behavior. However, several market, technological and legislative changes have led to changes in the financial landscape thus creating loopholes for insider dealing. The Market Abuse Directive (MAD) faced numerous challenges in curbing insider trading. For instance, Section 3.1.1 of the MAD covered limited financial instruments

History of Management Coursework Example | Topics and Well Written Essays - 1250 words

History of Management - Coursework Example Some of the known theorists whose theory’s themes are still in use now are Fredrick Taylor, Henri Fayol and Max Weber. They developed scientific management theory, modern operational-management theory and bureaucratic theory respectively. Managers use the ideas in the theories to run their duties and perform the organizations' activities to achieve their objectives. For example, many managers use the ideas to coordinate their workers, organize their plans, administer worker’s payments and employ skilled workers to achieve the company objectives. Frederick Taylor developed the scientific management theory in the 1880s and 1890s in the manufacturing industries. Scientific management is a management theory that synthesis and analyzes workflows. Its major objective is improving the efficiency of economics, mostly the labour productivity. It among the earliest attempts to use science in management and engineering processes. It needs a high-level managerial control of employe e practices on their work and entails a high managerial workers ratio to labourers than the prior management periods (Frederick, 2007). The theory evolved in an era when automation and mechanization were infancies. The methods and ideas of the theory extended to the American manufacturing system in the craft transformation in automation and mechanization. Therefore, the over labour-displacing technologies concerns rose with the increase of automation and mechanization (Frederick, 2007). Hence, the theory influences some of the management strategies in today’s industries. The theory guide on the worker’s payment. Fredrick studied that some employees were more talented compared to others, and the smart ones were mostly unmotivated. He also observed that many employees that got forced to work repetitive jobs tend to work at a slower rate that is unpunished.

Patient safety in the operating room Term Paper - 1

Patient safety in the operating room - Term Paper Example ip, culture and behavior---rather than the science that proves to be the weak link in the chain of health-care delivery and patient safety.† In fact, patient’s safety in the operating room has a direct impact on nursing. Therefore, the procedure and methodologies used to ensure ultimate objective of patient safety are required to be studied for effects on nursing behavior and practices. Throughout the history of healthcare and especially in the recent decades the operating room nursing practices are primarily influenced by the patient safety. Operating Room (OR) nursing is gauged by the preventive measures and safe handling of the patient. The Operating room safe handling is closely monitored, and a mere negligence can bring the devastating results. Under these circumstances pressures and stress are the natural outcome in OR nursing practices.   â€Å"Focusing on the structure, processing and outcomes of care, a behavioral health patient safety program continually emphasizes changing the system to make treatment safer for consumers through evolution of the evidence.† (Fowler & Susan, n. page). This focus and monitoring at all levels demand an extra bit of vigilance and strict compliance with laid down procedures and standing orders to ensure patient safety. However, it reduces the margin of decisions, which is a major instrument for safety management in op erating rooms. Drawing on the importance and sensitivity of decision in operating rooms Pikaar, Ernst &, Paul (239) states, â€Å"The surgical domain is a fragile and a complex web of experts with constant decision making and uncertainties linked to patient safety. Any unwanted technological interference in key treatment strategies or surgical tasks can lead to fatalities.† The complexities of decision-making are not limited to technological domains, the psychological pressures and overriding stress can be equally distressing for nursing staff. The Patient Safety precautions can also affect the operating

Charlie And The Chocolate Factory, 2005

Charlie And The Chocolate Factory, 2005 The 2005 Charlie and the Chocolate Factory movie promotes a dark moral lesson of the gluttony, pride, greed and ignorance. The film has undertone of consequences of good and bad behaviour in children. The analogies are visibly projected in the film of how those who characterize the hideous vice to get their comeuppance, on the contrary, those who characterize loving and caring traits eventually meet their fortune. Music numbers were incorporated to emphasize their doomed punishment. This movie draw the audience into a beyond imaginative story that shows us love and passion could still be found in our society. Charlie and the Chocolate Factory is a 2005 musical adventure film directed by Tim Burton. It is an adaption of the 1964 childrens book of the same name by Roald Dahl. Johnny Depp starred as Willy Wonka and Freddie Highmore as Charlie Bucket. The story if about a talented Willy Wonka, the eccentric owner of a chocolate factory, hid five golden tickets in his Wonka chocolate bars. The lucky finders of the golden ticket will be invited to visit the factory with one family member, and one of the five will then win a lifetime supply of chocolates and a special secret prize. All five children who win golden tickets present different personality traits and behaviour, as well as their family members. The chocolate factory is run by Oompa-Loompas, a tribe of little people from Loompaland, whom Wonka invited to work for him in return of Coca beans. Upon the journey inside the mysterious chocolate factory, the children, one by one, are eliminated accordingly to their misbehaviour. Only Charlie is spared and carries the day winning the special secret prize which turns out to be the inheritance of the factory. However, Charlie refuses because Wonka insist Charlie to leave his family behind. At last, Charlie assist Wonka to reconcile with his alienated father and Charlie, ultimately inherits the chocolate factory. Though there is not a specific time of history or place setting in the movie, the story is easily noticeable that it starts in cold snowy winter. Winter is a sign of hibernation and perseverance. But there is hidden renewed hope in the far-off distance as spring follows. Houses are lined up neatly with snow covering almost every corner of the town. Charlies old and shabby house outstands itself at the very edge of the city, and the mysterious chocolate factory at the very top center of the town. This is a symbolic imaginary of social class. Various social theories propose a hierarchy arrangement of people in society. Wonka being at the top is viewed as the elites with a great deal of power and intelligence. By contrast, Charlies family at the edge is clearly reinforced their struggle routines; with no power or worldly goods and just barely have enough to eat. About Prince Pondicherry and his Chocolate Palace Grandpa Joe later on in the movie tells Charlie about the Chocolate Palace story in order to further describe Willy Wonka. There is a scene where Willy Wonka builds a terrific palace made of only chocolate for a wealthy prince Pondicherry. Pondicherry despite Wonkas warning, insist to live in it. Soon after, on a very hot day, the palace melts and totally falls apart. Mr. Wonka indeed is a brilliant artist and he sure is someone who gives advices that should be taken seriously. This part of the movie plays a foreshadowing revelation of unpleasant consequences might follows if Wonkas advice is not taken seriously. In reality, although not too many considerable advices are deemed wise and righteous, but we should be able to differentiate from the good and evil with objective judgment. To be bent on having ones own way, one will be responsible for the consequences of their own. About the five Golden Ticket Winners There are five music numbers with stage exorbitantly choreographed sequence, set to each turning point in this movie. Danny Elfman is the composer of the music scores; he also performed the four, among the five, vocals of the songs that are sung by the Oompa-Loompas in the film. Each number with its scene returns a moral lesson of a corrupted aspect of society. They serve not only as a specially entertainment but also emphasize the storys key moments and lead the audience to the next stage of the movie. Physical appearances are believed to be an important factor in the development of social relations; however, the implications of ominous factor are often hidden in many superficial judgments. This is fully examined in the first music number played at the entrance of Wonkas factory. Mr. Wonka welcomes the five golden ticket holders and their family member to his humble factory with a cheerful mechanical welcoming show. The Wonkas Welcome Song was electronically performed by little plastic puppets with large round weighted eyes and peeled looking skin. The show is delightful, luminous and colourful. The music starts with various children laughter, and continues in jumping rhythm giving the visitors a warm cheerful welcoming; however, the show ends in small fire caused by the haywire spark of fireworks and the music ends with a hitch. The welcoming show is not pure entertainment, it implies though the chocolate factory seems bright and joyous, there are certain hidden consequential thre ats to be carefully discovered. A cursory glance and jumping to conclusion is actually as old as it is common in todays society. We are taught that objectivity is desirable, and this societal moral value is often controllable so long as conceit or negligence is not occupying too much of our ego. Otherwise, unknowable consequence might have been lining up next. This first musical number brings us into this exciting journey yet threatening chocolate factory; and shows how this prelude can form such a profound message. Apart from the first introducing number mentioned above, the later four numbers are performed by the Oompa-Loompas when each of the four repulsive children is eliminated from the contest. The songs are fetching and easy to remember, the lyrics are closely connected with each misbehaved children and summed up each lesson to be learned. The musical numbers play a recurrent motif protruding the childrens ill personality traits and at the same time demonstrating how their fatal action leads them meeting their doom. In Ausgustus Gloops character, we see gluttony. Gluttony is a disliked societal sign of greed and shows extreme voracious eating and drinking, this lack of self control leads to unpleasant consequences as we see in the film. Wonka leads the group through a long tunnel upon entering the wonderful Chocolate room, where he explains that everything in the room is edible. Here we also meet the most important performers, the Oompa-Loompas. The Oompa-Loompas are the little choco-covered people working for Wonka inside the factory. They love to sing and dance, although sometimes in a mischievous way. The Oompa-Loompas performs the second number in this room while Augustus neglect Wonkas warning, by eating himself into the chocolate river and being stuck in a tube of chocolate. The Oompa-Loompas dancing around and forms a large swimming circle sequence fitting the rhythms and music present in the song. The lyrics of the song convey Augustus character. the great, big, greedy nincompoop, August us Gloop, so big and vile. So greedy, foul and infantileà ¢Ã¢â€š ¬Ã‚ ¦ Augustus Gloop is a representation of gluttony. His overeating is one of the main reasons of his obesity and of course also a perfect example of defiance and unbalanced behaviour. The Oompa-Loompas continue, This greedy brute, this louse ear is loved by people everywhere, for who could hate or bear a grudge against a luscious bit of fudge. Gluttony might in turns appear to be desirable but this lack of self control can also occur in many other forms such as drinking, smoking or drug use other than eating. The key term is too much which leads to further horrible outcome. In this case, we see how Augustus met his doom and got almost made into fudge Violet Beauregarde shows a characteristic of Pride. Pride allows too much ego built inside a person which first leads to incorrect decision making, and eventually failure. The third number was performed in the novel Inventing room when Wonkas 3-course dinner gum serves Violet her downfall. Violet, being the gum chewing champion, claims the new invention of Wonkas as her type of gum. Mr. Wonka warns Violet that the gum has not been perfected. Violet too, like Augustus, despite Wonkas warning and throws the gum into her mouth. She describes the wondrous 3-courses dinner she tastes as she starting to transform. The Oompa-Loompas sings and dance mocking violets disgusting gum chewing habit. By repeating the chorus emphasizing her all day long gum chewing and by ending by saying they will try to save Violet before it is too late, although they are not sure that they can. It is indeed not her gum chewing that got her into trouble but her presumptuous behavior. We can see the same traits in her mother, a poor mannered lady with her pride at being the best, who encourages Violet to keep her Eyes on the prize. This competitive quality is highly established in capitalist society today. We compete at any and all levels, regardless of who we step on. The prize of being the first and the most competitive should earn us some sort of reward. It is an arrogance that misleads us to believe that we are always better than others. Pride hardens the mind and refuses the ears to hear the advice of other, consequently a big fall. Accordingly, Violets self-conceit turned herself into a giant blueberry. Veruca Salt, the queen, is a perfect demonstration of capricious greed. Greed is the root of all evil Along with gluttony and pride, greed is also morally questionable. Like gluttony, greed is a strong desire for more possession and demand, etc. than a person need, which often leads to certain unwanted lesson. In this case, the shameful Veruca Salt who got badly spoilt by her parents fully demonstrates her little heart desires is the epitome of greed. Wonka takes the group into the nut room. He tells everyone about how the amazing squirrels are trained to shell walnuts and also discern a bad nut from a good one. Wonka warn off the group not to disturb the squirrel. Veruca strongly demand to have one of Wonkas trained squirrels but Wonka refuses. She then went under the gate and reaches to grab one by herself. All the squirrels suddenly pounce on Veruca and one of them knock her on her head, discern she is a bad nut after all and unload her to the garbage chute. The Oompa-Loompas onc e again come on the stage and perform a song for the misfortunate of Veruca. They dance again in circle sequence around the hold of the garbage chute in harmonized rhythm. The lyrics remind Mr. Salt that his daughters ill-personality is indeed a result of his action by spoiling her and pandering to her every need. This number not only accentuate Verucas punishment but also emphasize who else held responsible Mr. Salt, Verucas dad, who completely spoilt her by answering to all her wishes. Poor Veruca, in this case met her demise with garbage as her new found friends. Whos next? Meet Mike Teavee, representation a variety of wicked societal behaviours which we often heard everyday. He behaves as an incessant know-it-all who righteously rebukes others with angrily manner and being such a compulsive video game fanatic who completely misses out many other happiness of being a youngster. Wonka takes the rest of the group into a blindingly white room, the television room. Wonka excitedly explains that the room is for testing television chocolate, how it can transport chocolate to every home through television. After Wonka gives a cautionary note and does a demonstration, Mike bumptiously calls Wonka an idiot and jumps into the machine and had himself teleported inside the television. Mike is shrunken down into a pint sized terror because of his inability to listen. The number takes place while an Oompa-Loompas switching channels trying to find the shrunken Mike inside the TV. The number starting with rock music then as the channel switches to a Beatles knock-off and later more violent actions, serving as a symbolic background of how selected media are unsuitable for children. The lyrics of the song prompt society how children learns from responsive media and the consequences of excessive television and video games will rots their senses and alter childrens imaginations, creates people with one track minds and rather aggressive personalities. The music numbers are a mixture of cultural cult and fad in different times. For example, Augustus Gloop numbers brassy music is like what we often hear from a Bollywood production piece; Mike Teavee is a mixture of hard rock and techno music to emphasize his crazy devotion for video games. These last four musical numbers are inserted between the light and dark moments of each turning scene during the tour. Every different room appears to be fascinating and out of the ordinary to the visitors, then soon an unpleasant child is eliminated with a darker undertone of a cautionary tale against a corrupted aspect of society, tackling a fundamental moral question. The first number was representing a Trojan horse to foreshadow importance of Wonkas warning, which all of the above four children neglected. The chocolate factory is as wonderful as it may seems, but true intentions are hidden and those refused to listen are responsible for their hideous vice. There are several scores placed in the film. Each has a different rhythm and beat to introduce the motives and themes in the scene. For example, the score played during the chocolate river cruise carries a dramatic sense of unpredictable excitement, the feeling of tossing on top of the beat and it gets stronger when the speed of the boat increases. Another example would be the score inserted during Wonks flashback of his visit to Loompaland, where the music is replete with chanting of tribal beats, which fully characterized the adventurous island. In contrast, a softer kind of music was played at the end of the story, where the theme is more complacent. Interestingly, a score is accompanied with the end credits of the film, which is the combination of the numbers but in music-only versions. This serves like a recollection of the five major moral lessons carried out in the whole film. Whos left? Charlie Bucket Willy Wonka Charlie Bucket, one of the protagonists of the story, has a warm and caring family. They are not wealthy but the family get along very well and share a strong bond of love. Charlie is a role model of a loving, caring and obedient child. The other protagonist Willy Wonka, on the other hand, is a sarcastically isolated factory owner who is estranged from his father. His chocolate factory can be seen as a reflection of his mind; it is fascinating and full of imagination but filled with perilous tricks. Charlies respectable character is in contrast to the other children in the film, it is also the grounds for making him the victor. In the film, he refuses to leave his family behind for the reward of contest. Wonka was question because he does not understand the value of a family. Charlie then helps Wonka reconciled the relationship of Wonka and his father, and at the end, Wonka and the Buckets live happily together inside the chocolate factory. The movie brings out significance of good b ehaviour and urges us to understand the importance of having a loving family. Conclusion At the ending of the film, it reveals the narrator is actually an Oompa-Loompas. He spoke in the beginning of the film and at the closing of the story. This is an example of circularity. This film and the story itself, is stunningly educational. The combination of the plot, setting and music create a mood, convey emotions and communicate not only on a level of pure entertainment, but in depth of imagery with the use of undertones so specific, yet leaves room for audience to travels beyond imaginations.

Fan Fiction in a Literary Context :: Fan Fiction Essays

Fan Fiction in a Literary Context For most people, John F. Kennedy Jr was a character in a play, a character in a story, just the way Sherlock Holmes was. When he's lost, then people react very emotionally. Constantly rehearsing the details of somebody's life and death shows that people are trying to continue the story. We always try to do that when the story ends before we're prepared for the ending. - Neil Postman, chairman of the department of culture and communication at New York University[1] On the official Anne Rice web site[2] appears the following message: I do not allow fan fiction. The characters are copyrighted. It upsets me terribly to even think about fan fiction with my characters. I advise my readers to write your own original stories with your own characters. It is absolutely essential that you respect my wishes. Until relatively recently in the history of fiction, this would have seemed a very odd message from writer to reader. For a start, the idea that there is some intrinsic virtue in using an "original" character or story would have puzzled most ancient or mediaeval writers. They did do that sometimes, but they plundered the vast resources of myth and history just as happily - indeed there is a mediaeval convention of authorial modesty whereby writers routinely claim that they found the story they are about to tell in some ancient book. Thus Robert Henryson, the fifteenth-century Scottish poet, tells how, one winter night by the fire, he read a book: writtin be worthie Chaucer glorious, Of fair Cresseid and lustie Troilus.[3] And he tells us that when he had finished Chaucer's Troilus and Criseyde, which ends with Troilus mourning his faithless love but does not say what became of her, he took another book, in which he found ...the fatall destinie Of fair Cresseid This second book, of course, does not exist, though it will: he is about to write it. The Testament of Cresseid is his sequel to Chaucer's poem, using the characters both poets had borrowed from Greek myth and made their own, though neither would have thought to call them "my characters". However individualised by each successive poet who used them, they were still Troilus and Cressida, part of a resource that belonged to all. History is another such resource and Shakespeare, his contemporaries and successors happily plundered classical, English and European history for plots and characters.

Pepsi History

1. 2- INDUSTRY HISTORY OF PEPSI-COLA INDUSTRY. The Pepsi-Cola story itself begins with a drugstore in New Bern, North Carolina, and a pharmacist named Caleb Bradham. Bradham's aim was to create a fountain drink that was both delicious and healthful in aiding digestion and boosting energy. It would be free of the impurities found in many bottled health tonics, and it would contain none of the stronger narcotics often added to popular fountain drinks. As most pharmacies in 1896, Bradham's drugstore housed soda fountain where the small-town clientele would meet to socialize.Bradham's establishment even featured a kind of primitive jukebox, which for a nickel would entertain the listener with the latest musical selections rendered by violin or piano or both It was at such convivial gatherings that Bradham would offer his latest concoction. Over time, one of his recipes became known as Brad's Drink. A member of the press declared, â€Å"It has sparkle and just enough acidity to make it p leasant. † Soon its popularity would exceed the boundaries of New Bern.The cellar of Bradham's drugstore served as the original site of Pepsi-Cola syrup manufacturing. Electing to start his new business on a small, manageable scale, Bradham based his operation on familiar territory. Ingredients were hauled downstairs to cramped quarters where they were mixed together and then cooked in a large kettle. The syrup was subsequently poured into one-gallon jugs and five-gallon kegs to be shipped to customers. By 1902, the demand from surrounding drugstores increased so dramatically it dawned on Bradham that Pepsi-Cola was something special.On December 24, 1902, he filed incorporation papers with the state of North Carolina; in these, he indicated his plans for corporate branches in Virginia, Maryland, Pennsylvania, and New York. PepsiCo, Inc. is currently one of the most successful consumer products company in the world with annual revenues exceeding $30 billion and has more than 48 0,000 employees. PepsiCo, Inc. began as a successor to a company incorporated in 1931, known as Loft Inc. Once known as PepsiCo Cola, the company expanded its business and adopted its current name, PepsiCo, after a merger with Frito-Lay in 1965.Currently, PepsiCo divisions operate in three major US and international businesses: beverages, snack foods, and restaurants. In each of these businesses, PepsiCo believes their success depends upon the quality and value of their products by providing a safe, whole some, economically efficient and a healthy environment for their customers; and by providing a fair return to their investors while maintaining the highest standards of integrity. PepsiCo headquarter PepsiCo world headquarters is located in purchase, New York, approximately 45 minutes from New York City.Edward Durrell stone, one of America’s foremost architects, designed the seven-building headquarters complex. The building occupies 10 acres of a 144-acre complex that includ es the Donald m. Kendall sculpture gardens, a world- acclaimed sculpture collection in a garden setting. Masters such as august Rodin, henrys Laurens, Henry Moore, Alexander Calder, Alberta Giacometti, Renaldo pomander and Claes Oldenburg focus the collection of works on major twentieth century art, and features works. The gardens originally were designed by the world famous garden planner, Russell page, and have been extended by Francois goffinet1.The grounds are open to the public, and a visitor's booth is in operation during the spring and summer. 1990 saw the coming of the multinational Pepsi cola company founded by Cleb Badham in 1890 at north Crolina in USA now it is ked 86th (1998) in the world with the asset of around $25000 million, having its head quarter at Atlanta. Its CEO is roger enrico and Pepsi co. India holding chairman is Mr. Rajiv Baksi. Pepsi co. India’s is at gurgaon. Presently is operating in 196 countries. In India it has 34 bottling plant of them 8 are cobo and 26 are fobo of which one in PepsiCo India Holdings Pvt. Ltd.

Toltec Weapons, Armor, and Warfare

Toltec Weapons, Armor, and Warfare From their mighty city of Tollan (Tula), the Toltec civilization dominated Central Mexico from the fall of Teotihuacn to the rise of the Aztec Empire (approximately 900-1150 A.D.). The Toltecs were a warrior culture and fought frequent battles of conquest and subjugation against their neighbors. They warred in order to take victims for sacrifice, expand their empire and spread the cult of Quetzalcoatl, the greatest of their gods. Toltec Arms and Armor Although the site has been heavily looted over the centuries, there are enough surviving statues, friezes and stelae at Tula to indicate what sort of weapons and armor the Toltecs favored. Toltec warriors would wear decorative chest plates and elaborate feather headdresses into battle. They wrapped one arm from the shoulder down in padding and favored small shields which could be quickly used in close combat. A beautiful armored tunic made of seashells was found in an offering in the Burned Palace at Tula: this armor may have been used by a high-ranking soldier or king in battle. For ranged combat, they had long darts which could be launched with lethal force and accuracy by their atlatls, or javelin throwers. For close combat, they had swords, maces, knives and a special curved club-like weapon inlaid with blades which could be used to batter or slash. Warrior Cults For the Toltecs, wars and conquest were closely linked to their religion. The large and formidable army was likely composed of religious warrior orders, including but not limited to coyote and jaguar warriors. A small statue of a Tlaloc-warrior was unearthed at Ballcourt One, indicating the presence of a Tlaloc warrior cult at Tula, much like the one that was present at Teotihuacn, the predecessor of the Toltec culture. The columns on top of Pyramid B are four-sided: on them they show gods including Tezcatlipoca and Quetzalcoatl in full battle gear, providing further evidence for the presence of warrior-cults at Tula. The Toltecs aggressively spread the worship of Quetzalcoatl and military conquest was one way to do so. The Toltecs and Human Sacrifice There is ample evidence at Tula and in the historical record that the Toltecs were avid practitioners of human sacrifice. The most obvious indication of human sacrifice is the presence of a tzompantli, or skull rack. Archaeologists have unearthed no fewer than seven Chac Mool statues at Tula (some of which are complete and some of which are only pieces). Chac Mool statues depict a reclining man, belly-up, holding a recipient or bowl on his abdomen. The recipients were used for offerings, including human sacrifices. In ancient legends still told to this day by locals, Ce Atl Quetzalcoatl, the god-king who founded the city, had a dispute with the followers of Tezcatlipoca, mostly about how much human sacrifice was needed to appease the gods: the followers of Tezcatlipoca (who favored more sacrifices) won the conflict and were able to drive Ce Atl Quetzalcoatl out. Military Iconography at Tula It seems that nearly all of the surviving art at the ruined city of Tula has a military or warlike theme to it. The most iconic pieces at Tula are by far the four Atalantes or mighty statues which grace the top of Pyramid B. These statues, which tower over visitors at 17 ft. (4.6 m) high, are of warriors armed and dressed for battle. They bear typical armor, headdresses, and weapons including the curved, bladed club and dart launcher. Nearby, four pillars depict gods and high-ranking soldiers in battle dress. Reliefs carved into benches show processions of chieftains in battle gear. A six-foot stela of a governor dressed as a priest of Tlaloc bears a curved mace and dart launcher. Conquest and Subject States Although historical data is scarce, it is likely that the Toltecs of Tula conquered several nearby states and held them as vassals, demanding tribute such as food, goods, weapons and even soldiers. Historians are divided concerning the scope of the Toltec Empire. There is some evidence that it may have reached as far as the Gulf Coast, but there is no conclusive proof that it extended more than a hundred kilometers in any direction from Tula. The post-Maya city of Chichen Itza shows clear architectural and thematic influence from Tula, but historians generally agree that this influence came from trade or Tula nobles in exile, not from military conquest. Conclusions The Toltecs were mighty warriors who must have been greatly feared and respected in central Mesoamerica during their heyday from about 900-1150 A.D. They used advanced weapons and armor for the time, and were organized into fervent warrior clans serving different ruthless gods. Sources Charles River Editors. The History and Culture of the Toltec. Lexington: Charles River Editors, 2014.Cobean, Robert H., Elizabeth Jimà ©nez Garcà ­a and Alba Guadalupe Mastache. Tula. Mexico: Fondo de Cultura Economica, 2012.Coe, Michael D and Rex Koontz. 6th Edition. New York: Thames and Hudson, 2008.Davies, Nigel. The Toltecs: Until the Fall of Tula. Norman: the University of Oklahoma Press, 1987.Gamboa Cabezas, Luis Manuel. El Palacio Quemado, Tula: Seis Decadas de Investigaciones. Arqueologia Mexicana XV-85 (May-June 2007). 43-47Hassig, Ross. War and Society in Ancient Mesoamerica. University of California Press, 1992.Jimenez Garcia, Esperanza Elizabeth. Iconografà ­a guerrera en la escultura de Tula, Hidalgo. Arqueologia Mexicana XIV-84 (March-April 2007). 54-59.

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