Marketing

Question 1The appeal of the vHost lies in its ability to answer ofttimes asked question under an automated framework . This improves node nurse for the marketer without having to invest considerable options in homo mental imagery management . The engage of the VHost automates the process of guest relationship managementQuestion 2A refer for the marketer might be the communications process as conducted by the vHosts . Some customers might prefer to communicate with homosexual agents . Moreover the process of viral marketing might be considered as invasion of privacy by some of the customer segments who also might be unwilling to use technology in making purchasing decisions . The take aim of personalization may non be enough for some consumer segmentsQuestion 3It is exciting to use and saves m . The level of interactiv ity is high and the process is user-friendly . The technology is late to use in terms of modifying the content so that brands ar undefended in the best possible light .

indeed it is an telling solution for increasing the marketing penetration of brands by converting non-users . For manikin , as a consumer , I would definitely welcome a look at even those products that I am non interested in because the animated characters ar elicit to interact withQuestion 4The target markets that will benefit the most from vHosts are the jr. age-groups who are also higher up the socio-economic ply in terms of education and income a nd are accustomed to utilize instruction t! echnology in conducting business . Target markets in sports and sport will also be drawn to vHostsReferencesFred , David (2006 . strategic way : Concepts and Cases . Prentice HallPAGEPAGE 1...If you want to get a to the full essay, cast it on our website: OrderCustomPaper.com

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