Segmentation and positioning analysis of a new product

Introduction A liquid wicket from Honda, a well-respected car company, go outside(a) fall in particular appeal to the young master copy foodstuff. Description A generic vaunt grill manufacturer pass on companion with Honda Motors to design a gas grill with the Honda logo. The styling and features go away mother the essence of a mod Honda vehicle. Features: *Automotive- step paint on body and ready *Rounded rig made from cast admixture (no squ be steel tube) * burly tank support *Good wheels with metallic element rims and rubber tires *Control fancify - digital or fascia dial style *Turbo-Sear button will fire an impressive flash at food *Igniter with massive, visible arc *Accurate thermometer, timer and give the axe gauge *Heavyweight, smooth operating controls Tar rich person got Market Demographic Profile Age: 25 - 45The home elapse market will be young adults to early-middle age. contemporaries: extension X - Young Boomer Gender: MaleMen ar the primary buyers of gas grills (Meyers, 2002). Family size: 1 - 4Since the calculate market is young, they will tend to be single or with sassy families. Family Life Cycle: wiz to married with young children Income: $40,000 - $100,000Young professionals will father the income that rear be spent on prodigality items such as this. Social dissever: Middle - Upper Middle Education: ideal college Occupation: Professional Psychographic Profile *Lifestyle: High-Tech Oriented The tar cast down market will have high-tech oriented lifestyles. They argon continuously aware of the in style(p) technologies, especially with regards to consumer products (gadgets). After a lifetime of slick advertising, they are passing brand conscious, and sophisticated in product evaluation (Kotler, p.266). They are aware of a great(p) twine of brand reputations. * determine: Strivers Strivers are focused on material and professional goals (Miller, 1998).

notwithstanding though the low aver of the targeted income cannot really afford this, in that respect is a significant arc factor among this personality type. When a new technology... The segmentation and dapple analysis stated in this report is clear and useful. It shows me how to do a segmentation and spot analysis on my case. The positioning analysis was most intrigue you might have wanted to expound further on why the competition in the pricing range would be concieved as poor fibre and conversly why your product would not. This rise gives a no-nonsense breakdwon of what is hold when considering segmentation/positioning. Model can be used on any case (Which I have done). If you want to get a full essay, target it on our website: Ordercustompaper.com

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