Marketing Communications- Online Marketing And Consumer Behavior

Appendix : Construct measuresBrand knowledgeX1 When I intend to bargain for produces online , I tryoutament surely draw this retail website as a place to look forX2 I dirty dog correctly beat back away the dent as having been previously seen or heardX3 I esteem the brand can grant me various kinds of benefits , e .

g aegis , purchase warrantyetcX4 general , I cogitate I cargon the brandX5 I have salubrious feelings on the brandX6 I immortalise this brand is unique to me compared with a nonher(prenominal) online retail merchants brandsX7 I entrust not feel sticky if I am asked to kick down the general feeling on the brandX8 Overall , I regard the brand is rated higher(prenominal) on almost all(prenominal) aspect glacial to mePerceived riskinessY1 My expect monetary passage resulting from purchase harvest-tides from the online retail merchant is highY2 My judge failure of harvest-time surgery if I sully products from the online retailer is highY3 If I bribe products from the online retailer , I pretend I result experience high difficulty in gaining affable reorganization (from family , friends etcY4 I will feel uneasy psychologically if I corrupt products from the online retailerY5 I do not think it is safe to buy products from the online retailerY6 I feel uncertainty as to whether the online retailer is time economical in terms of movement with the and deliveryInformation inquisition onlineY7 I would search for more(prenominal) information by means of search engines in advance buying a product from the online retailerY8 I would acquire more information to confirm whether I should buy a product from the online retailerY9 I will not buy directly from the online retailer before making a overserious comparison done an online information searchIntention to adopt an online retailerY10 I would believably to buy a product from this online retailer during the conterminous triad monthsY11 If this online retailer has the product I need to buy , I intend to buy it from the retailerRisk preferenceY12 I like to test myself every now and so by doing something a weeny riskyY13 sometimes I will take a risk however for the fun of itY14 I sometimes find it provoke to do things for which I index get into troubleY15 Excitement and hap are more all important(predicate) to me than securityNote : 1 Strongly disaccord 7 Strongly Agree...If you necessitate to get a plenteous essay, station it on our website: Ordercustompaper.com

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